Help your social team find harmony
Complicated workflows, repetitive tasks, and clunky collaboration tools leave social teams overworked and off balance. Whether you’re a team of one or a hundred, our Harmony updates help you stress less, work smarter—and find harmony.
Stress less — and get more done
From a redesigned homepage to all-new AI-powered features, our Harmony updates help busy social teams streamline processes, automate repetitive tasks, collaborate more effectively, and prove the impact of social. Try it today and discover what’s possible.
Bring peace to your process
Turn pics into posts with ease
Stop hopping between disconnected systems to find images for your social posts. With our redesigned Planner, you can create a new post simply by dragging an asset from your content library, stock collections, or integrated apps right into your calendar.
Available for: All plans
Seamless handoffs from social to support
Make sure your customers get the help they need fast. With our Zendesk integration in Advanced Inbox, your social team can turn a social conversation into a new support ticket with a single click.
Available for: Enterprise (add-on)
Free yourself from repetitive tasks
Feed your hungry content calendar
Staying on top of events and holidays just got a lot easier, with upcoming holidays and events right in your calendar. Need a little content inspiration? Just click an event and OwlyWriter AI will suggest unique on-brand captions based on your brand and industry.
Available for: All plans (free for a limited time during the open beta)
Free your team from the deluge of DMs
Automate up to 80% of your direct message inquiries with conversational AI. Our chatbot delivers instant, accurate responses to frequently asked customer questions—and hands off conversations seamlessly to a live agent when customers need a human touch.
Available for: Enterprise (add-on)
Unite your team to work as one
Take the mess out of messaging
Get ready for a better way to see, search, and manage messages and comments across all your social channels. Inbox 2.0 improves collaboration across teams with assignments, agent collision avoidance, skills based routing, and more.
Available for: Business, Enterprise
Need to deliver truly legendary service? Advanced Inbox adds rules-based prioritization, agent and team reporting, service level targets, chatbot integration, and more tools to deliver top-tier support.
Available for: Enterprise (add-on)
Work the way you want with flexible approvals
Need extra eyes on a post before publishing? Select an approver right in Composer to send it straight to them for review. (And your compliance officer can rest easy—all posts still go through your existing compliance and approval workflows.)
Available for: Business, Enterprise
Walk the true path to social ROI
Prove and improve the impact of social
From organic posts and social ads to web data from Google* and Adobe Analytics, Advanced Analytics unifies your social and web data so you can see the full impact of your social activities. Test and compare campaigns, create ROI scorecards to prove results, and get automated, data-fueled recommendations to chart a clear course for growth.
Available for: Business (add-on), Enterprise (add-on)
*Advanced Analytics supports Google Analytics 4
Even more ways to find harmony
Find your happy place
Your all-new Hootsuite homepage puts your social accounts, top performing posts, drafts, and more at your fingertips.
Build a better link in bio
Hootbio makes it easy to drive more traffic from social media with a custom link in bio page, featuring your company’s branding, colors, and more. (Available for: Team, Business, Enterprise)
Captions that (almost) write themselves
Instantly generate captions and get winning post ideas for every network. With OwlyWriter AI, posting on social media is quicker and easier than ever.
Truly helpful hashtag suggestions
We’ve powered up our AI engine to deliver hashtag suggestions that are more relevant, and more on brand, than ever before.
See what’s getting played—and pinned
Dig deeper into performance data across all your social channels with comprehensive YouTube and Pinterest metrics in Analytics.
A social content calendar for everyone
Easily share your calendar with anyone—just use filters to select what’s relevant, then export to PDF or CSV.
One-click publishing for Instagram Stories
Six clicks to publish Instagram Stories felt like a bit much. Now it takes one click. Enjoy!
All your ads comments in one place
View messages on organic and dark posts separately or all together in Inbox 2.0. (Available for: Business, Enterprise)
Post that director’s cut
Upload videos up to 1GB to all networks—including vids up to 10 minutes long for TikTok.
