Bringing the pieces together
A small business client of ours in central Florida provides golf cart towing and roadside service to a community of about 80,000 people. Residents of The Villages, mostly retirees, use golf carts to get around instead of cars. Rather like AAA, Kart Aide comes to the rescue when their golf carts break down.
Taking into consideration the age and attitudes of the target audience, we designed the web site and marketing materials with larger type and kept the offers very straight forward. Knowing that many seniors don't like sharing credit card information over the internet, we included printable order forms so they could mail in their orders.
Above all, we wanted to brand Kart Aide as a trustworthy, reliable friend. The business continues to grow steadily and the owner is delighted.
Please click on the thumbnail images below.
