Social media management for marketing professionals
Hootsuite is designed to help you create more engaging content, get more followers, and make your business shine online.
Reach more customers
Post on all your social media profiles from one easy-to-use dashboard to save time while you get more eyes on your business.
Create better content
Get tools and tips to help you create more engaging posts so you can stop thumbs, get clicks, and grow your followers.
Build your confidence
Get expert guidance and certifications that help you feel more confident and look more professional.
Manage your social media in one place
Quickly customize your posts to suit each network and access tools that help you look like a pro.
View your entire social media content strategy in one visual calendar. Easily see all your scheduled and published content, create new posts, and organize existing ones.
Set up customizable streams that quickly let you monitor trends and keep you notified about your business, customers, competitors, or any topic you’re curious about.
Get customizable dashboards with easy-to-share summaries of how your posts are performing across social media.
Seamless integration with the networks you love.
Stop jumping between social networks. Access tools to help you streamline your processes, get better data, and collaborate more efficiently right in your dashboard. With Hootsuite you can plug over 150+ apps directly into your dashboard.
Compare Hootsuite features side-by-side
Legend Included with plan Not included with plan | PROFESSIONAL per month, billed annually | Most popular TEAMper month, billed annually | ENTERPRISE Contact for pricing |
|---|---|---|---|
Connect your accounts to publish, schedule, and manage all your content in one place. | 10 | 20 | 50 |
The number of people who can collaborate through the Hootsuite dashboard. | 1 | 3 | 5 |
Add more team members to collaborate with. | Add-on (per user pricing) | ||
Connect all your social accounts to Hootsuite. | Add-on (per social account pricing) | ||
Enable employee collaboration, streamline workflows, and manage permissions. | |||
Publishing and scheduling | |||
Create, schedule and publish an unlimited number of posts. | |||
Draft, schedule and publish posts to maintain a steady stream of quality content. | Unlimited | Unlimited | Unlimited |
Schedule a post to multiple networks or customize content for each network in the post. | |||
See all your scheduled posts in one place, and add or edit posts as needed. | |||
Collaborate with team members on your social content calendar. | |||
Ensure a consistent brand voice by reviewing messages before they’re sent. | |||
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok. | |||
Create a custom link in bio page and drive traffic from social to your websites. | |||
Use Bulk Composer to schedule and publish many posts at once. | |||
Shorten and add custom tracking parameters to links. | |||
Use vanity URLs (sold separately) in your posts to brand your links and track metrics. | 1 | Unlimited | |
Setup link settings presets to automatically shorten and track links. | |||
Use the bit.ly link shortening and management platform with Hootsuite. | |||
Select the specific audience who can see your LinkedIn Page post. | |||
Suspend scheduled posts and resume later. | |||
Content curation | |||
Set up search streams to monitor trends and surface content to share on social. | |||
Add app integrations to Hootsuite to help you source, create, and share content. | |||
Add tags to outgoing posts to help you track the success of your published content. | |||
Get AI-powered hashtag suggestions based on the content and image of your post. | |||
Find free stock images for your social posts right in Hootsuite. | |||
Optimize your images with built-in editing and sizing tools without leaving Hootsuite. | |||
Streamline your workflow by storing approved post templates and images for easy reuse. | |||
Access Canva’s design templates or create new visuals directly in Hootsuite. | |||
Campaign Management | |||
Plan, create, manage, and measure ad campaigns in one place. Even boost posts. | |||
Measure and compare campaign performance using predefined tags on all posts. | |||
Messaging and customer service | |||
Manage public, private, organic and dark post conversations in one place. | |||
Add contact notes or add notes to conversation history. | |||
Assign messages from different social streams to different teams in your organization. | |||
Avoid collision by seeing if another teammate owns a response, or is typing | |||
Stay on top of social activity and approvals with notifications. | |||
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow. | |||
Auto-resolve conversations based on rules you create to save time. | |||
Use saved and suggested replies in Inbox to quickly respond to common customer messages. | |||
Set business hours so your customers know when you are available | |||
Connect to CRM, set contact groups, VIP and cross-channel conversation history. | |||
Automated responses based on keywords | |||
Auto-assign messages to the right individuals | |||
Measure customer satisfaction by sending CSAT surveys in customer’s languages. | |||
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more. | Add-on | ||
Customize answers to specific high-volume questions with Conversational AI chatbot automation tool. | Add-on | ||
Ads | |||
Make organic posts more impactful by adding ad spend for higher visibility. | Unlimited | Unlimited | Unlimited |
Plan, publish, and optimize your ad campaigns on Facebook, Instagram, LinkedIn, and X (Twitter). | |||
Paid and organic analytics for multiple social media channels. | |||
Analytics | |||
Get detailed metrics across your networks using Hootsuite Analytics. | |||
Organize, visualize, and share performance data in ways that best serve your team. | |||
Find out how your posts are performing and resonating with your audience. | |||
Get a detailed breakdown of your best times to publish | |||
Export your analytics reports in PDF or PPT. | |||
Export your analytics reports in CSV or XLSX. | |||
A side-by-side comparison of the most important metrics for all your social networks. | |||
Monitor brand awareness, engagement and conversion with pre-built report templates. | |||
Discover how you compare with others in your industry. | |||
Compare your social media performance against your competitors. | 2 competitors | 2 competitors | 20 competitors |
Automatically export a report & email it out on a recurring schedule. | |||
Track team metrics to monitor customer response and resolution times. | |||
Customize logo on reports and enhance distribution. | |||
Understand the full results on your social channels with Hootsuite Advanced Analytics. | Add-on | ||
Drive deeper engagement by monitoring what people are saying about your brand. | Add-on | ||
Access & Security | |||
Control which features and social accounts your team members have access to. | |||
Integrate Proofpoint (formerly Nexgate) software for automated social security. | Add-on | ||
Set custom user permissions for access to social networks | |||
Get access to all your Hootsuite products with one username and password. | |||
Training & success | |||
Access to resources to use Hootsuite to achieve your business objectives on social | |||
The ultimate service for organizations to get more from social--faster. | Add-on | ||
Consulting, customized training, and specialized onboarding. | Add-on | ||
Integrate your organization | |||
Connect your existing tools and find new ones to make your social media life easier. | |||
Connect your existing tools and find new ones to make your social media life easier. | Paid | Paid | |
Do more on social | |||
Empower employees to share your posts across their own social networks. | Add-on | ||
Empower your teams with Hootsuite’s powerful social selling products. | Add-on | ||
Empower your teams with Hootsuite’s social and messaging engagement platform. | Add-on | ||
Monitor brand reviews alongside social mentions in Hootsuite. | Add-on | ||
Still not sure where to start?
Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.
Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.
Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).
- Choose the right plan
Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.
- Start your free trial
Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.
- Attend free classes for beginners
Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).
Frequently Asked Questions
Hootsuite Professional is great for small social teams looking to manage up to 10 social profiles from one tab. Designed for a single user, it can help you save time with unlimited post scheduling, a centralized inbox for all your messages, and valuable reporting tools that tell you how to replicate your best-performing posts for fast growth.
Hootsuite Professional Analytics helps you see why some posts do better than others, tells you the best time to post for your specific audience, and saves you a ton of time pulling data. With Hootsuite Professional Analytics, you can create detailed templates and customizable reports to help you present and visualize data in a way that works for your team.
Hootsuite Professional works by consolidating all your social media networks into a single user-friendly dashboard so you can manage them in one place. When you log into Hootsuite for the first time, you’ll be prompted to add your Facebook, TikTok, Instagram, Twitter, LinkedIn, YouTube, and Pinterest accounts.
Once your accounts are connected to your Hootsuite dashboard, you’ll be able to schedule unlimited posts on each network, view a multi-platform content calendar, measure post performance, and see the best time to post on each network.
Hootsuite Professional works better the more you use it—consistent posting means more info on your audience’s behavior, which posts get the most engagement and why, and how much you’ve grown over time.
Hootsuite Professional includes a massive array of time-saving social media management tools that will help you grow your following online and save time while you do it.
Hootsuite Professional users get unlimited scheduled posts, a content calendar that shows all networks, recommended time to publish, bulk scheduling, a multi-platform social media inbox, customizable reports, and much more.
Hootsuite Professional costs or .