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Align your social marketing stars

Set permissions, assign incoming messages, and customize your dashboard with 150+ integrations to suit the needs of your brilliant-but-busy team.

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  • Reach more customers

    Post on all your social media profiles from one easy-to-use dashboard to save time while you get more eyes on your business.

  • Create better content

    Get tools and tips to help you create more engaging posts so you can stop thumbs, get clicks, and grow your followers.

  • Build your confidence

    Get expert guidance and certifications that help you feel more confident and look more professional.

Small teams. Big potential.

Schedule and publish content to all of your social channels, track effectiveness in real time, and crank the volume on your top-performing content.

See and search incoming messages from all social channels in one place. Manage contacts, assign messages, and speed up response time with agent collaboration tools.

Get customizable dashboards with easy-to-share summaries of how your posts are performing across social media.

Tap into our growing ecosystem of over 150 app integrations, connect all the tools you already use, and build the perfect dashboard for your unique team. 

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A screenshot of the Hootsuite dashboard that shows the calendar and schedule.
A screenshot of the Hootsuite dashboard stream management system.
A screenshot of the Hootsuite dashboard with recommended social posts

Compare Hootsuite features side-by-side

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PROFESSIONAL
per month, billed annually
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per month, billed annually
Free 30-Day Trial
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Connect your accounts to publish, schedule, and manage all your content in one place.
102050
The number of people who can collaborate through the Hootsuite dashboard.
135
Add more team members to collaborate with.
Does not include additional usersDoes not include additional usersAdd-on (per user pricing)
Connect all your social accounts to Hootsuite.
Does not include additional social accountsDoes not include additional social accountsAdd-on (per social account pricing)
Enable employee collaboration, streamline workflows, and manage permissions.
Does not include departmental organizationIncludes departmental organizationIncludes departmental organization

Publishing and scheduling

Create, schedule and publish an unlimited number of posts.
Includes unlimited postsIncludes unlimited postsIncludes unlimited posts
Draft, schedule and publish posts to maintain a steady stream of quality content.
UnlimitedUnlimitedUnlimited
Schedule a post to multiple networks or customize content for each network in the post.
Includes multi-profile schedulingIncludes multi-profile schedulingIncludes multi-profile scheduling
See all your scheduled posts in one place, and add or edit posts as needed.
Includes social content calendarIncludes social content calendarIncludes social content calendar
Collaborate with team members on your social content calendar.
Does not include social content calendar sharingIncludes social content calendar sharingIncludes social content calendar sharing
Ensure a consistent brand voice by reviewing messages before they’re sent.
Does not include approval workflowsDoes not include approval workflowsIncludes approval workflows
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok.
Includes recommended times to publishIncludes recommended times to publishIncludes recommended times to publish
Create a custom link in bio page and drive traffic from social to your websites.
Does not include hootbioIncludes hootbioIncludes hootbio
Use Bulk Composer to schedule and publish many posts at once.
Includes bulk schedulingIncludes bulk schedulingIncludes bulk scheduling
Shorten and add custom tracking parameters to links.
Includes link shortening and trackingIncludes link shortening and trackingIncludes link shortening and tracking
Use vanity URLs (sold separately) in your posts to brand your links and track metrics.
Does not include custom branded url (vanity url)1Unlimited
Setup link settings presets to automatically shorten and track links.
Does not include automated link trackingIncludes automated link trackingIncludes automated link tracking
Use the bit.ly link shortening and management platform with Hootsuite.
Does not include integrate with bit.lyDoes not include integrate with bit.lyIncludes integrate with bit.ly
Select the specific audience who can see your LinkedIn Page post.
Includes linkedin page target audienceIncludes linkedin page target audienceIncludes linkedin page target audience
Suspend scheduled posts and resume later.
Does not include suspend scheduled postsIncludes suspend scheduled postsIncludes suspend scheduled posts

Content curation

Set up search streams to monitor trends and surface content to share on social.
Includes content discovery streamsIncludes content discovery streamsIncludes content discovery streams
Add app integrations to Hootsuite to help you source, create, and share content.
Includes content appsIncludes content appsIncludes content apps
Add tags to outgoing posts to help you track the success of your published content.
Does not include outgoing message content taggingDoes not include outgoing message content taggingIncludes outgoing message content tagging
Get AI-powered hashtag suggestions based on the content and image of your post.
Includes hashtag suggestionsIncludes hashtag suggestionsIncludes hashtag suggestions
Find free stock images for your social posts right in Hootsuite.
Includes stock photo libraryIncludes stock photo libraryIncludes stock photo library
Optimize your images with built-in editing and sizing tools without leaving Hootsuite.
Includes digital media editingIncludes digital media editingIncludes digital media editing
Streamline your workflow by storing approved post templates and images for easy reuse.
Does not include asset and content libraryDoes not include asset and content libraryIncludes asset and content library
Access Canva’s design templates or create new visuals directly in Hootsuite.
Includes design with canvaIncludes design with canvaIncludes design with canva

Campaign Management

Plan, create, manage, and measure ad campaigns in one place. Even boost posts.
Includes campaign planningIncludes campaign planningIncludes campaign planning
Measure and compare campaign performance using predefined tags on all posts.
Does not include campaign tagging and reportingDoes not include campaign tagging and reportingIncludes campaign tagging and reporting

Messaging and customer service

Manage public, private, organic and dark post conversations in one place.
Includes all-in-one centralized inboxIncludes all-in-one centralized inboxIncludes all-in-one centralized inbox
Add contact notes or add notes to conversation history.
Includes contact managementIncludes contact managementIncludes contact management
Assign messages from different social streams to different teams in your organization.
Does not include team assignmentsIncludes team assignmentsIncludes team assignments
Avoid collision by seeing if another teammate owns a response, or is typing
Does not include agent collisionIncludes agent collisionIncludes agent collision
Stay on top of social activity and approvals with notifications.
Does not include dashboard notificationsDoes not include dashboard notificationsIncludes dashboard notifications
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow.
Does not include tags and tag automationsDoes not include tags and tag automationsIncludes tags and tag automations
Auto-resolve conversations based on rules you create to save time.
Does not include configurable auto-resolve conversationsDoes not include configurable auto-resolve conversationsIncludes configurable auto-resolve conversations
Use saved and suggested replies in Inbox to quickly respond to common customer messages.
Does not include saved and suggested repliesDoes not include saved and suggested repliesIncludes saved and suggested replies
Set business hours so your customers know when you are available
Does not include business hoursDoes not include business hoursIncludes business hours
Connect to CRM, set contact groups, VIP and cross-channel conversation history.
Does not include build complete contact profilesDoes not include build complete contact profilesIncludes build complete contact profiles
Automated responses based on keywords
Does not include auto-responderDoes not include auto-responderIncludes auto-responder
Auto-assign messages to the right individuals
Does not include skill based routingDoes not include skill based routingIncludes skill based routing
Measure customer satisfaction by sending CSAT surveys in customer’s languages.
Does not include csat surveys and notificationsDoes not include csat surveys and notificationsIncludes csat surveys and notifications
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more.
Does not include advanced inboxDoes not include advanced inboxAdd-on
Customize answers to specific high-volume questions with Conversational AI chatbot automation tool.
Does not include heyday faq conversational ai chatbotDoes not include heyday faq conversational ai chatbotAdd-on

Ads

Make organic posts more impactful by adding ad spend for higher visibility.
UnlimitedUnlimitedUnlimited
Plan, publish, and optimize your ad campaigns on Facebook, Instagram, LinkedIn, and X (Twitter).
Includes social ads campaign managementIncludes social ads campaign managementIncludes social ads campaign management
Paid and organic analytics for multiple social media channels.
Includes social ads analytics & reportingIncludes social ads analytics & reportingIncludes social ads analytics & reporting

Analytics

Get detailed metrics across your networks using Hootsuite Analytics.
Includes report templatesIncludes report templatesIncludes report templates
Organize, visualize, and share performance data in ways that best serve your team.
Includes customizable reportsIncludes customizable reportsIncludes customizable reports
Find out how your posts are performing and resonating with your audience.
Includes post performanceIncludes post performanceIncludes post performance
Get a detailed breakdown of your best times to publish
Includes best time to publishIncludes best time to publishIncludes best time to publish
Export your analytics reports in PDF or PPT.
Includes report export - basicIncludes report export - basicIncludes report export - basic
Export your analytics reports in CSV or XLSX.
Does not include report export - advancedDoes not include report export - advancedIncludes report export - advanced
A side-by-side comparison of the most important metrics for all your social networks.
Includes multiple networks reportingIncludes multiple networks reportingIncludes multiple networks reporting
Monitor brand awareness, engagement and conversion with pre-built report templates.
Includes performance by goal reportsIncludes performance by goal reportsIncludes performance by goal reports
Discover how you compare with others in your industry.
Includes industry benchmarkingIncludes industry benchmarkingIncludes industry benchmarking
Compare your social media performance against your competitors.
2 competitors2 competitors20 competitors
Automatically export a report & email it out on a recurring schedule.
Includes report export schedulingIncludes report export schedulingIncludes report export scheduling
Track team metrics to monitor customer response and resolution times.
Does not include team productivity reportingDoes not include team productivity reportingIncludes team productivity reporting
Customize logo on reports and enhance distribution.
Does not include advanced report customizationsDoes not include advanced report customizationsIncludes advanced report customizations
Understand the full results on your social channels with Hootsuite Advanced Analytics.
Does not include paid and organic roi reportingDoes not include paid and organic roi reportingAdd-on
Drive deeper engagement by monitoring what people are saying about your brand.
Does not include social listeningDoes not include social listeningAdd-on

Access & Security

Control which features and social accounts your team members have access to.
Does not include user access permissionsIncludes user access permissionsIncludes user access permissions
Integrate Proofpoint (formerly Nexgate) software for automated social security.
Does not include compliance integrationsDoes not include compliance integrationsAdd-on
Set custom user permissions for access to social networks
Does not include custom user access permissionsDoes not include custom user access permissionsIncludes custom user access permissions
Get access to all your Hootsuite products with one username and password.
Does not include single sign-on (sso)Does not include single sign-on (sso)Includes single sign-on (sso)

Training & success

Access to resources to use Hootsuite to achieve your business objectives on social
Does not include standard serviceDoes not include standard serviceIncludes standard service
The ultimate service for organizations to get more from social--faster.
Does not include premier serviceDoes not include premier serviceAdd-on
Consulting, customized training, and specialized onboarding.
Does not include customized consulting and trainingDoes not include customized consulting and trainingAdd-on

Integrate your organization

Connect your existing tools and find new ones to make your social media life easier.
Includes access to free appsIncludes access to free appsIncludes access to free apps
Connect your existing tools and find new ones to make your social media life easier.
PaidPaidIncludes access to premium apps

Do more on social

Empower employees to share your posts across their own social networks.
Does not include employee advocacyDoes not include employee advocacyAdd-on
Empower your teams with Hootsuite’s powerful social selling products.
Does not include social sellingDoes not include social sellingAdd-on
Empower your teams with Hootsuite’s social and messaging engagement platform.
Does not include social customer careDoes not include social customer careAdd-on
Monitor brand reviews alongside social mentions in Hootsuite.
Does not include review managementDoes not include review managementAdd-on

Seamless integration with the networks you love.

Stop jumping between social networks. Access tools to help you streamline your processes, get better data, and collaborate more efficiently right in your dashboard. With Hootsuite you can plug over 150+ apps directly into your dashboard.

Learn more about our integrations

Hootsuite social network integrations
Hootsuite allows me to work collaboratively with the team. And it gives me visibility into what content is going out. It’s a really user-friendly experience for team leads.
Amari Gonzalez
Wiser Solutions Inc.

Still not sure where to start?

Choose the right plan

Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.

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Start your free trial

Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.

Get Started
Attend free classes for beginners

Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).

Learn More
  1. Choose the right plan

    Whether you’re a solo superstar or a global team of hundreds, our plans are designed to adapt to the needs of you and your business.

    Compare Plans
  2. Start your free trial

    Learning new software takes time. Spend 30 days testing and getting comfortable with Hootsuite, completely free.

    Get Started
  3. Attend free classes for beginners

    Get access to classes with Hootsuite experts who will show you the ropes and answer all your social media management questions (even the ones your boss is too shy to ask).

    Learn More