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Product Updates

New features, fixes, and other improvements to help you get the most out of Hootsuite
June 4, 2024
New
Hootsuite Social Ads

​​Social Advertising is now live with NEW features available

Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.

We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.

  • Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
    Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.

  • Meta leads campaigns with instant forms
    Easily run campaigns to collect leads directly on Facebook and Instagram. 

Learn more here.

Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.

May 29, 2024
Improved
Hootsuite Dashboard

Dashboard UX/UI Improvements

We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon! 

May 8, 2024
Improved
Hootsuite Dashboard

Homepage UX/UI Improvements

We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away. 

May 7, 2024
New
Hootsuite Social Ads

Meta Lead Campaigns in Hootsuite

You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use. 

May 1, 2024
Improved
Hootsuite Dashboard

Increased character limit for TikTok and Facebook

We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook. 

April 29, 2024
New
Hootsuite Dashboard

Compare Post Performance in Analytics

You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.

Improved
Hootsuite Dashboard

Improved Report Templates experience

We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.

April 26, 2024
New
Hootsuite Amplify

LinkedIn Repost on Amplify Mobile

Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app. 

April 23, 2024
Improved
Hootsuite Amplify

Share data includes only live posts

We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.

April 15, 2024
New
Hootsuite App Directory

Discord and Twitch Apps now available!

We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.

New
Hootsuite Dashboard

Upload up to 20 images to your LinkedIn post

We have increased the limit of images users can post from nine to 20 for both company and personal profiles. 

April 12, 2024
New
Hootsuite Dashboard

Single-sign on access to Talkwalker

You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.

April 4, 2024
Improved
Hootsuite Dashboard

We’ve made organizing easier in Inbox 2.0

You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience: 

  • Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.

  • Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox. 

  • View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.

  • Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.

April 2, 2024
New
Hootsuite Dashboard

Optimize captions in Composer with OwlyWriter AI BETA

Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here! 

March 28, 2024
New
Hootsuite Dashboard

Tags are now available on mobile

In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.

March 27, 2024
New
Hootsuite Dashboard

Respond to messages on LinkedIn pages in Hootsuite

You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you. 

March 26, 2024
New
Hootsuite Amplify

LinkedIn repost in Amplify

Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn. 

March 11, 2024
New
Hootsuite Dashboard

Add a PDF to your LinkedIn posts

We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.

March 6, 2024
Improved
Hootsuite Dashboard

Build first response data reports in Inbox 2.0 Analytics

We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.

March 4, 2024
New
Hootsuite Dashboard

Add and edit your videos directly in Hootsuite

Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite). 

March 4, 2024
Improved
Hootsuite Dashboard

Custom link preview and UTMs per network

You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.

February 29, 2024
New
Hootsuite Dashboard

WhatsApp integration

We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0

February 27, 2024
New
Hootsuite Amplify

Amplify hashtag suggestions

Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).

February 20, 2024
Improved
Hootsuite Dashboard

Updates to navigation and sorting in approvals

With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks. 

January 15, 2024
Improved
Hootsuite Dashboard

Expanded AI-powered events in Planner

Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.  

December 11, 2023
Improved
Hootsuite Dashboard

We've made managing approvals even easier

Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner. 

December 7, 2023
Improved
Hootsuite Dashboard

See outbound post tags in Inbox 2.0

You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.

December 5, 2023
Improved
Hootsuite Social Ads

Design your ads with Canva

Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.

November 29, 2023
Improved
Hootsuite Dashboard

Get notified about important Inbox 2.0 activities

Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.

November 20, 2023
New
Hootsuite Amplify

Track your Amplify engagement on mobile

View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.

November 15, 2023
Improved
Hootsuite Insights

Get better social insights

In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.

November 8, 2023
Improved
Hootsuite Dashboard

Changes in Composer to help you easily schedule Instagram Reels

In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.

October 26, 2023
Improved
Hootsuite Dashboard

Add a WhatsApp account to Inbox 2.0

If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.

October 25, 2023
Improved
Hootsuite Insights

Bulk actions for mentions now available in Insights

You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.

October 24, 2023
New
Hootsuite Dashboard

Do more (and stress less) with Harmony

Smoother workflows. Smarter automation. Discover Harmony — our newest updates to help your team stress less and work smarter.

Discover Harmony

October 18, 2023
Improved
Hootsuite Dashboard

Additional language support in Inbox 2.0

In addition to English, Inbox 2.0 is now supported in Spanish, Portuguese, German, Italian, and French. Customers will see the language that has been selected by users in their account settings. 

Learn more

October 12, 2023
New
Hootsuite Dashboard

Assign an approver on a post-by-post basis

Allow team members to approve a single post on a case-by-case basis before it’s published or add an additional approver before a post goes through your existing approval process. Business and Enterprise plans only.

Learn more

October 3, 2023
Fixed
Hootsuite Amplify

Analytics update to the Amplify and Microsoft Teams integration

Hootsuite Amplify customers who share posts to their social networks through Microsoft Teams will now see them aggregated into the Hootsuite Analytics dashboard. Previously these were not captured centrally for reporting purposes. 

September 29, 2023
Fixed
Hootsuite Advanced Analytics

Unified Advanced Analytics settings

Advanced Analytics users can now manage all of their Analytics settings in one place. Open your settings to create custom metrics, connect web analytics accounts, add competitors, and more.

September 18, 2023
New
Hootsuite Dashboard

Let OwlyWriter AI write your holiday and event captions

Fill your content calendar fast with suggested post ideas in Planner, including social holidays and major upcoming events.

Learn more

September 7, 2023
New
Hootsuite Dashboard

Introducing approvals for Inbox 2.0

Looking to get your messages approved before sending them to customers? Now in Hootsuite, you can send messages for review and approval before they get sent to a customer with an easy-to-activate workflow in Inbox. Business and Enterprise plans only.

September 6, 2023
New
Hootsuite Mobile App

Post accessible content from the Hootsuite mobile app

Now you can add alt text to posts with images for Twitter, Facebook, and LinkedIn. You can also add closed captions to videos published to Facebook and Twitter.

September 5, 2023
New

YouTube and Pinterest metrics are now available!

You can now view and track your YouTube and Pinterest metrics directly in Analytics. Get insights on the content that is performing best in YouTube, track your top performing Pins - and so much more.

August 31, 2023
Improved
Hootsuite Dashboard

Publish longer TikTok videos

You can now upload and publish videos up to 10 minutes long on TikTok from the Hootsuite Dashboard.

August 28, 2023
New
Hootsuite Dashboard

Get email notifications for team assignments

Inbox users can now choose to receive email notifications when a conversation is assigned to one of their teams. Business and Enterprise Plans only.

August 22, 2023
Improved
Hootsuite Amplify

Member permission access for Amplify admin users

Amplify Admins are now able to see a Member list under Admin Settings.  Admins can now see if a user received a welcome email and onboarded, manage content Admin permission and search for users.

August 14, 2023
New
Hootsuite Dashboard

Introducing Heyday by Hootsuite FAQ Chatbot

Automate answers to repetitive, time-consuming customer questions any time of day with a customer service FAQ chatbot.

New
Hootsuite Advanced Analytics

Prove the impact of your social campaigns with Advanced Analytics

Understand, prove, and improve the impact of your social campaigns. From organic posts and paid campaigns to web data from Google Analytics 4 and Adobe Analytics, it’s all available in Hootsuite. Unify social and web data, analytics, and reporting to understand, improve, and showcase the business value of social media. Available with Business add-on and Enterprise add-on.

Learn more

July 17, 2023
New

Zendesk integration now in Inbox

Good news! For Enterprise & Business Plan customers, you can now create tickets from Inbox’s conversation view directly in Zendesk. To set up your integration, visit your Inbox settings and turn on the Zendesk integration toggle (it's that easy!).

July 16, 2023
New
Hootsuite Dashboard

Your social home base is here!

Hootsuite has a new homepage—your one-stop shop to keep track of your performance, pick up from where you left off, and keep things organized with easy access to your social accounts, drafts, and top performing posts. Check out your new homepage