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Hootsuite’s customer, NYC Health + Hospitals, is recognized for its Social Ambassador Program, combating misinformation and educating patients through social  

VANCOUVER, BC — November 6, 2023 — Today, Hootsuite is bursting with pride and shouting from the rooftops that NYC Health + Hospitals — a valued customer leading the way on social in the healthcare space — has been awarded Gold placement in the ‘Best Social Media — Healthcare System’ category, in eHealthcare’s 2023 Leadership Awards. 

The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives. 

“Seeing our industry-leading customers win on social is one thing — working with them to get recognition for their efforts is another,” said Ellen Terchila, Chief Customer Officer, Hootsuite. "We are thrilled to witness the impact NYC Health + Hospitals has had with our social advocacy tool, Amplify, to drive forward important campaigns by making educational content readily available to their greatest ambassadors — their employees — to share out on social.” 

NYC Health + Hospitals created a Social Media Ambassador program that leveraged the power of employee networks and content from medical professionals, providers, and health care experts to educate the public, combat misinformation, and strengthen talent acquisition. The award-winning program is powered by Hootsuite Amplify, an employee advocacy solution that helps organizations leverage their employees to help promote the company’s brand, educate their followers, and combat misinformation. 

“This award speaks volumes to the value of social for our organization,” said Bushra Mollick, Director of Digital Marketing and Social Media, NYC Health + Hospitals. “Using Hootsuite Amplify, we were able to make a significant impact on our community by making pre-approved content accessible to our employees and partners to share with just a click of a button — and increasing our potential reach to 14M on social,  valued at $171K+ in ad spend.”

LinkedIn reports that, on average, an organization’s employees have 10 times more combined followers on social media than the organization itself, so tapping into that reach is a powerful and proven way to increase reach and reputation.

This leading awards program, now in its 24th year, draws some 1,000 entries annually. It exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. 

An independent panel of individuals familiar with healthcare and digital communications evaluate each entry. A total of 143 healthcare digital marketing professionals participated as judges in last year’s program. Judging takes place in July and August.