Direkt zum Content

Produkt-Updates

Neue Features, Fehlerbehebungen und andere Verbesserungen für ein optimales Hootsuite Ergebnis
June 4, 2024
Neu
Social Media-Anzeigen von Hootsuite

​​Social Advertising is now live with NEW features available

Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.

We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.

  • Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
    Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.

  • Meta leads campaigns with instant forms
    Easily run campaigns to collect leads directly on Facebook and Instagram. 

Learn more here.

Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.

May 29, 2024
Verbessert
Hootsuite Dashboard

Dashboard UX/UI Improvements

We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon! 

May 8, 2024
Verbessert
Hootsuite Dashboard

Homepage UX/UI Improvements

We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away. 

May 7, 2024
Neu
Social Media-Anzeigen von Hootsuite

Meta Lead Campaigns in Hootsuite

You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use. 

May 1, 2024
Verbessert
Hootsuite Dashboard

Increased character limit for TikTok and Facebook

We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook. 

April 29, 2024
Neu
Hootsuite Dashboard

Compare Post Performance in Analytics

You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.

Verbessert
Hootsuite Dashboard

Improved Report Templates experience

We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.

April 26, 2024
Neu
Hootsuite Amplify

LinkedIn Repost on Amplify Mobile

Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app. 

April 23, 2024
Verbessert
Hootsuite Amplify

Share data includes only live posts

We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.

April 15, 2024
Neu
Hootsuite App-Verzeichnis

Discord and Twitch Apps now available!

We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.

Neu
Hootsuite Dashboard

Upload up to 20 images to your LinkedIn post

We have increased the limit of images users can post from nine to 20 for both company and personal profiles. 

April 12, 2024
Neu
Hootsuite Dashboard

Single-sign on access to Talkwalker

You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.

April 4, 2024
Verbessert
Hootsuite Dashboard

We’ve made organizing easier in Inbox 2.0

You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience: 

  • Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.

  • Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox. 

  • View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.

  • Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.

April 2, 2024
Neu
Hootsuite Dashboard

Optimize captions in Composer with OwlyWriter AI BETA

Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here! 

March 28, 2024
Neu
Hootsuite Dashboard

Tags are now available on mobile

In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.

March 27, 2024
Neu
Hootsuite Dashboard

Respond to messages on LinkedIn pages in Hootsuite

You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you. 

March 26, 2024
Neu
Hootsuite Amplify

LinkedIn repost in Amplify

Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn. 

March 11, 2024
Neu
Hootsuite Dashboard

Add a PDF to your LinkedIn posts

We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.

March 6, 2024
Verbessert
Hootsuite Dashboard

Build first response data reports in Inbox 2.0 Analytics

We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.

March 4, 2024
Neu
Hootsuite Dashboard

Add and edit your videos directly in Hootsuite

Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite). 

March 4, 2024
Verbessert
Hootsuite Dashboard

Custom link preview and UTMs per network

You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.

February 29, 2024
Neu
Hootsuite Dashboard

WhatsApp integration

We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0

February 27, 2024
Neu
Hootsuite Amplify

Amplify hashtag suggestions

Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).

February 20, 2024
Verbessert
Hootsuite Dashboard

Updates to navigation and sorting in approvals

With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks. 

January 15, 2024
Verbessert
Hootsuite Dashboard

Expanded AI-powered events in Planner

Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.  

December 11, 2023
Verbessert
Hootsuite Dashboard

We've made managing approvals even easier

Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner. 

December 7, 2023
Verbessert
Hootsuite Dashboard

See outbound post tags in Inbox 2.0

You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.

December 5, 2023
Verbessert
Social Media-Anzeigen von Hootsuite

Design your ads with Canva

Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.

November 29, 2023
Verbessert
Hootsuite Dashboard

Get notified about important Inbox 2.0 activities

Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.

November 20, 2023
Neu
Hootsuite Amplify

Track your Amplify engagement on mobile

View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.

November 15, 2023
Verbessert
Hootsuite Insights

Get better social insights

In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.

November 8, 2023
Verbessert
Hootsuite Dashboard

Changes in Composer to help you easily schedule Instagram Reels

In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.

October 26, 2023
Verbessert
Hootsuite Dashboard

Add a WhatsApp account to Inbox 2.0

If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.

October 25, 2023
Verbessert
Hootsuite Insights

Bulk actions for mentions now available in Insights

You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.

October 24, 2023
Neu
Hootsuite Dashboard

Mehr erledigen mit weniger Stress dank Harmony

Flüssigere Arbeitsabläufe. Intelligentere Automatisierung. Entdecken Sie Harmony – unsere neuesten Updates, die Ihrem Team helfen, weniger Stress zu haben und intelligenter zu arbeiten.

Entdecken Sie Harmony

October 18, 2023
Verbessert
Hootsuite Dashboard

Zusätzliche Sprachunterstützung in Inbox 2.0

Zusätzlich zu Englisch wird Inbox 2.0 jetzt auch auf Spanisch, Portugiesisch, Deutsch, Italienisch und Französisch unterstützt. Kunden sehen die von den Benutzern ausgewählte Sprache in ihren Kontoeinstellungen. 

Mehr erfahren

October 12, 2023
Neu
Hootsuite Dashboard

Genehmiger auf Post-by-Post-Basis zuweisen

Erlauben Sie Teammitgliedern, in Einzelfällen einzelne Beiträge vor Veröffentlichung zu genehmigen oder fügen Sie einen zusätzlichen Genehmiger hinzu, bevor ein Beitrag Ihren bestehenden Genehmigungsprozess durchläuft. Nur Business- und Enterprise-Abos.

Mehr erfahren

October 3, 2023
Behoben
Hootsuite Amplify

Analytics-Update für die Integration von Amplify und Microsoft Teams

Kunden, die Hootsuite Amplify nutzen und Beiträge in ihren Social Media-Netzwerken über Microsoft Teams teilen, sehen diese jetzt aggregiert im Hootsuite Analytics-Dashboard. Bisher wurden diese nicht zentral zu Berichtszwecken erfasst. 

September 29, 2023
Behoben
Hootsuite Advanced Analytics

Einheitliche Einstellungen für Advanced Analytics

Benutzer von Advanced Analytics können jetzt all ihre Analytics-Einstellungen an einem Ort verwalten. Öffnen Sie Ihre Einstellungen, um benutzerdefinierte Metriken zu erstellen, Webanalyse-Konten zu verbinden, Wettbewerber hinzuzufügen und vieles mehr.

September 18, 2023
Neu
Hootsuite Dashboard

Lassen Sie OwlyWriter AI Ihre Bildunterschriften für Feiertage und Ereignisse schreiben

Füllen Sie Ihren Content-Kalender rasch mit den Ideen für Beiträge in Planner. Auch für Feiertage und wichtige bevorstehende Ereignisse.

Mehr erfahren

September 7, 2023
Neu
Hootsuite Dashboard

Einführung von Genehmigungen für Inbox

Möchten Sie Ihre Nachrichten genehmigen lassen, bevor Sie sie an Kunden senden? In Hootsuite können Sie jetzt mit einem einfach zu aktivierenden Workflow in Inbox Nachrichten zur Überprüfung und Genehmigung versenden, bevor sie an einen Kunden gesendet werden. (Nur Business- und Enterprise-Abos)

September 6, 2023
Neu
HOOTSUITE MOBILE-APP

Posten Sie zugängliche Inhalte von der Hootsuite Mobile-App aus

Jetzt können Sie Ihren Beiträgen Alternativtexte mit Bildern für Twitter, Facebook und LinkedIn hinzufügen. Sie können auch geschlossene Bildunterschriften zu Videos hinzufügen, die auf Facebook und Twitter veröffentlicht wurden.

September 5, 2023
Neu

YouTube- und Pinterest-Metriken sind jetzt verfügbar!

Sie können Ihre YouTube- und Pinterest-Metriken jetzt direkt in Analytics anzeigen und verfolgen. Erhalten Sie Einblicke in die Inhalte, die in YouTube am besten funktionieren, verfolgen Sie Ihre leistungsstärksten Pins – und vieles mehr.

August 31, 2023
Verbessert
Hootsuite Dashboard

Längere TikTok-Videos veröffentlichen

Sie können jetzt Videos mit einer Länge von bis zu 10 Minuten über das Hootsuite Dashboard auf TikTok hochladen und veröffentlichen.

August 28, 2023
Neu
Hootsuite Dashboard

E-Mail-Benachrichtigungen für Team-Zuweisungen erhalten

Benutzer von Inbox können sich jetzt per E-Mail benachrichtigen lassen, wenn eine Unterhaltung einem ihrer Teams zugewiesen wird. Nur für Abos Business- und Enterprise-Abos

August 22, 2023
Verbessert
Hootsuite Amplify

Zugriff auf Mitgliederrechte für Amplify-Admin-Benutzer

Amplify-Administratoren können jetzt in den Admin-Einstellungen eine Mitgliederliste sehen.  Administratoren können jetzt sehen, ob ein Benutzer eine Begrüßungs-E-Mail erhalten hat und sich angemeldet hat, die Admin-Berechtigung für Inhalte verwalten und nach Benutzern suchen.

August 14, 2023
Neu
Hootsuite Dashboard

Wir stellen vor: Heyday, der Chatbot von Hootsuite für häufig gestellte Fragen

Automatisieren Sie Antworten auf wiederkehrende, zeitraubende Kundenfragen zu jeder Tageszeit mit einem FAQ-Chatbot für den Kundenservice.

Neu
Hootsuite Advanced Analytics

Beweisen Sie die Wirkung Ihrer Social Media-Kampagnen mit Advanced Analytics

Verstehen, beweisen und verbessern Sie die Wirkung Ihrer Social Media-Kampagnen. Von organischen Beiträgen und bezahlten Kampagnen bis hin zu Webdaten von Google Analytics 4 und Adobe Analytics ist alles in Hootsuite verfügbar. Vereinheitlichen Sie Social Media- und Web-Daten, Analysen und Berichte, um den geschäftlichen Nutzen von Social Media zu verstehen, zu verbessern und zu präsentieren. Verfügbar mit Business Add-on und Enterprise Add-on.

Mehr erfahren

July 17, 2023
Neu

Zendesk-Integration jetzt in Inbox

Gute Nachrichten! Für Enterprise- und Businessplan-Kunden können Sie jetzt Tickets direkt in der Konversationsansicht von Inbox in Zendesk erstellen. Um die Integration einzurichten, besuchen Sie Ihre Inbox-Einstellungen und schalten Sie den Zendesk-Integrationsschalter ein – so einfach ist das!

July 16, 2023
Neu
Hootsuite Dashboard

Ihr Social Media-Zuhause ist hier!

Hootsuite hat eine neue Homepage – Ihre zentrale Anlaufstelle, um Ihre Leistung zu verfolgen, dort weiterzumachen, wo Sie aufgehört haben, und die Dinge mit einfachem Zugriff auf Ihre Social Media-Konten, Entwürfe und Posts mit der besten Leistung zu organisieren. Schauen Sie sich Ihre neue Homepage an