Atualizações do produto
Social Advertising is now live with NEW features available
Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.
We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.
Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.Meta leads campaigns with instant forms
Easily run campaigns to collect leads directly on Facebook and Instagram.
Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.
Dashboard UX/UI Improvements
We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon!
Homepage UX/UI Improvements
We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away.
Meta Lead Campaigns in Hootsuite
You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use.
Increased character limit for TikTok and Facebook
We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook.
Compare Post Performance in Analytics
You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.
Improved Report Templates experience
We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.
LinkedIn Repost on Amplify Mobile
Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app.
Share data includes only live posts
We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.
Discord and Twitch Apps now available!
We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.
Upload up to 20 images to your LinkedIn post
We have increased the limit of images users can post from nine to 20 for both company and personal profiles.
Single-sign on access to Talkwalker
You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.
We’ve made organizing easier in Inbox 2.0
You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience:
Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.
Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox.
View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.
Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.
Optimize captions in Composer with OwlyWriter AI BETA
Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here!
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0
Amplify hashtag suggestions
Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).
Updates to navigation and sorting in approvals
With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks.
Expanded AI-powered events in Planner
Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.
We've made managing approvals even easier
Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner.
See outbound post tags in Inbox 2.0
You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.
Design your ads with Canva
Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.
Get notified about important Inbox 2.0 activities
Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.
Track your Amplify engagement on mobile
View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.
Get better social insights
In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.
Changes in Composer to help you easily schedule Instagram Reels
In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.
Add a WhatsApp account to Inbox 2.0
If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.
Bulk actions for mentions now available in Insights
You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.
Do more (and stress less) with Harmony
Smoother workflows. Smarter automation. Discover Harmony — our newest updates to help your team stress less and work smarter.
Disponibilidade de idiomas adicionais no Inbox 2.0
Além do inglês, o Inbox 2.0 agora está disponível em espanhol, português, alemão, italiano e francês. Os clientes verão o idioma que foi selecionado pelos usuários em suas configurações de conta.
Atribua um aprovador para cada postagem
Permita que os membros da equipe aprovem uma só postagem caso a caso antes de ela ser publicada ou adicione um aprovador adicional antes de uma postagem passar pelo processo de aprovação existente. Somente planos Business e Enterprise.
Atualização do Analytics para a integração do Amplify e do Microsoft Teams
Os clientes do Hootsuite Amplify que compartilham postagens em suas redes sociais por meio do Microsoft Teams agora poderão vê-las agregadas ao painel de controle do Hootsuite Analytics. Antes, esses dados não eram capturados de forma centralizada para fins de relatório.
Configurações unificadas do Advanced Analytics
Agora, os usuários do Advanced Analytics podem gerenciar todas as configurações do Analytics em um só lugar. Abra suas configurações para criar métricas personalizadas, conectar contas de análise da web, adicionar concorrentes e muito mais.
Deixe a IA da OwlyWriter escrever suas legendas de feriados e eventos
Preencha seu calendário de conteúdo rapidamente com sugestões de ideias de postagens no Planejador, incluindo feriados sociais e grandes eventos futuros.
Introducing approvals for Inbox 2.0
Looking to get your messages approved before sending them to customers? Now in Hootsuite, you can send messages for review and approval before they get sent to a customer with an easy-to-activate workflow in Inbox. Business and Enterprise plans only.
Publique conteúdo acessível no aplicativo móvel Hootsuite
Agora você pode adicionar texto alternativo às postagens com imagens para Twitter, Facebook e LinkedIn. Você também pode adicionar legendas ocultas a vídeos publicados no Facebook e Twitter.
YouTube and Pinterest metrics are now available!
You can now view and track your YouTube and Pinterest metrics directly in Analytics. Get insights on the content that is performing best in YouTube, track your top performing Pins - and so much more.
Publique vídeos mais longos no TikTok
Agora você pode enviar e publicar vídeos de até 10 minutos no TikTok via painel de controle Hootsuite.
Receba notificações por e-mail para atribuições de equipe
Os usuários do Inbox agora podem optar por receber notificações por e-mail quando uma conversa é atribuída a uma de suas equipes. Somente planos Business e Enterprise.
Member permission access for Amplify admin users
Amplify Admins are now able to see a Member list under Admin Settings. Admins can now see if a user received a welcome email and onboarded, manage content Admin permission and search for users.
Apresentamos o chatbot de perguntas frequentes da Heyday by Hootsuite
Automatize as respostas a perguntas repetitivas e demoradas dos clientes a qualquer hora do dia com um chatbot de perguntas frequentes de atendimento ao cliente.
Comprove o impacto das suas campanhas de mídias sociais com o Advanced Analytics
Entenda, comprove e melhore o impacto das suas campanhas de mídias sociais. De postagens orgânicas e campanhas pagas a dados da web do Google Analytics 4 e Adobe Analytics: tudo está disponível na Hootsuite. Unifique dados de mídias sociais e da web, funções analíticas e relatórios para entender, melhorar e mostrar o valor comercial das mídias sociais. Disponível com os complementos Business e Enterprise.
Zendesk integration now in Inbox
Good news! For Enterprise & Business Plan customers, you can now create tickets from Inbox’s conversation view directly in Zendesk. To set up your integration, visit your Inbox settings and turn on the Zendesk integration toggle (it's that easy!).
Your social home base is here!
Hootsuite has a new homepage—your one-stop shop to keep track of your performance, pick up from where you left off, and keep things organized with easy access to your social accounts, drafts, and top performing posts. Check out your new homepage