12 real business problems you can solve with social
It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.
Building brand awareness is just the beginning.
At Hootsuite, we’ve worked with hundreds of thousands of organizations and seen in detail how they use social media to drive their business goals, from building brand awareness and driving ecommerce sales to mitigating digital risk and cutting operational costs across their organization.
The best part? They’ve got clear numbers to prove they’re getting a measurable return on their organization’s investment in social media.
In this brief guide, you’ll find 12 stories of how top brands are using social media to succeed. Take a look, get inspired, and get ready to level up your social strategy.
O que você vai aprender
- How you can use social for business cases beyond brand awareness
- Strategies for using social to drive website traffic, leads, sales, and more
- Tools used by top brands to prove—and improve—the ROI of social media
Compartilhar este recurso
Please complete this form for your free resource
* indica os campos obrigatórios
Recursos relacionados
Como uma empresa de cuidados renais gerou 42% mais candidaturas de emprego no LinkedIn 
Case Studies
Como uma empresa de cuidados renais gerou 42% mais candidaturas de emprego no LinkedIn
A Colliers brilha ajudando seus profissionais a se destacarem nas mídias sociais 
Case Studies
A Colliers brilha ajudando seus profissionais a se destacarem nas mídias sociais
Um grupo bancário privado abre-se nas mídias sociais 
Case Studies
Um grupo bancário privado abre-se nas mídias sociais
Witness Change turns to social to change the global narrative about refugees 
Case Studies
Witness Change turns to social to change the global narrative about refugees
Como uma empresa de doces de nozes-pecã dos anos 1930 está chamando a atenção no TikTok 
Case Studies
Como uma empresa de doces de nozes-pecã dos anos 1930 está chamando a atenção no TikTok
U-Haul muda para o Hootsuite e Brandwatch para marketing social e atendimento ao cliente 
Case Studies
U-Haul muda para o Hootsuite e Brandwatch para marketing social e atendimento ao cliente
Five Steps to Social Advertising Overwhelmed by advertising on social? PCPOM is here to help.
Strategy & Tactics
Five Steps to Social Advertising
Overwhelmed by advertising on social? PCPOM is here to help.
How Community Engagement at Careem Powers the Middle East’s Super App 
Case Studies
How Community Engagement at Careem Powers the Middle East’s Super App
A Municipalidade Regional de Wood Buffalo conta com as mídias sociais para impulsionar o engajamento da comunidade 
Case Studies
A Municipalidade Regional de Wood Buffalo conta com as mídias sociais para impulsionar o engajamento da comunidade
Tendências Digitais 2022 - atualização do terceiro trimestre Antecipe-se com a última edição do nosso Top Takeaways, que traz um instantâneo dos mais recentes insights imperdíveis — ou role para ver o relatório completo.
Tendências Digitais 2022 - atualização do terceiro trimestre
Antecipe-se com a última edição do nosso Top Takeaways, que traz um instantâneo dos mais recentes insights imperdíveis — ou role para ver o relatório completo.
WhatsApp for Customer Care Whitepaper Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
Strategy & Tactics
WhatsApp for Customer Care Whitepaper
Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
How Eurpac Increased its Social Media Followers by 47% With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age
Case Studies
How Eurpac Increased its Social Media Followers by 47%
With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age
Como uma reforma nas mídias sociais ajudou uma pequena empresa a aumentar as vendas em 108% 
Case Studies
Como uma reforma nas mídias sociais ajudou uma pequena empresa a aumentar as vendas em 108%
How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media 
Case Studies
How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media
How SPIE Engineered a Better Social Media Strategy 
Case Studies
How SPIE Engineered a Better Social Media Strategy
Tendências digitais 2022 - atualização do segundo trimestre Antecipe-se com a última edição do nosso Top Takeaways, que traz um instantâneo dos mais recentes insights imperdíveis — ou role para ver o relatório completo.
Tendências digitais 2022 - atualização do segundo trimestre
Antecipe-se com a última edição do nosso Top Takeaways, que traz um instantâneo dos mais recentes insights imperdíveis — ou role para ver o relatório completo.
Comece a usar o comércio em rede social Três passos fáceis para começar a transformar seus seguidores em clientes
Strategy & Tactics
Comece a usar o comércio em rede social
Três passos fáceis para começar a transformar seus seguidores em clientes
The Social Media Playbook for Small Business Get insider tips on how to win customers on social
Research & Trends
The Social Media Playbook for Small Business
Get insider tips on how to win customers on social
Content Creation Toolkit Get more—and better—social content out the door with these quick and easy templates.
Toolkits
Content Creation Toolkit
Get more—and better—social content out the door with these quick and easy templates.
Linking Social and CRM Build better digital campaigns and prove that they work.
Strategy & Tactics
Linking Social and CRM
Build better digital campaigns and prove that they work.
Atendimento ao cliente nas mídias sociais 5 etapas para impulsionar sua marca com o atendimento ao cliente nas redes
Strategy & Tactics
Atendimento ao cliente nas mídias sociais
5 etapas para impulsionar sua marca com o atendimento ao cliente nas redes
Digital 2020: July Update Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.
Research & Trends
Digital 2020: July Update
Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.
Organic and Paid Social Marketing Playbook How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential
Strategy & Tactics
Organic and Paid Social Marketing Playbook
How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential
Social Media Trends 2020 Report Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. 
Social Media Trends 2020 Report
Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends.
The state of digital in Q4 2019 From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.
Research & Trends
The state of digital in Q4 2019
From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.
Digital in 2018: The Americas Regional digital trends report on North, Central and South America
Research & Trends
Digital in 2018: The Americas
Regional digital trends report on North, Central and South America
AdEspresso and Hootsuite: Social Ads Toolkit Maximize return on your social advertising with AdEspresso and Hootsuite
AdEspresso and Hootsuite: Social Ads Toolkit
Maximize return on your social advertising with AdEspresso and Hootsuite
Guia para programas de funcionários embaixadores da marca Estenda seu alcance social tornando mais fácil — e seguro — para seus funcionários compartilharem postagens da empresa em suas próprias redes.
Toolkits
Guia para programas de funcionários embaixadores da marca
Estenda seu alcance social tornando mais fácil — e seguro — para seus funcionários compartilharem postagens da empresa em suas próprias redes.
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017) Learn how enterprises are embracing social selling to drive new revenue
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
Learn how enterprises are embracing social selling to drive new revenue
Social Media Trends Report for Health Care In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Strategy & Tactics
Social Media Trends Report for Health Care
In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Getting to Know Your Audience How to Research Your Social Media Audience
Research & Trends
Getting to Know Your Audience
How to Research Your Social Media Audience
Estratégia para vídeos em redes sociais 5 dicas para criar vídeos que causam impacto
Strategy & Tactics
Estratégia para vídeos em redes sociais
5 dicas para criar vídeos que causam impacto
Influencer Marketing 101 3 steps to creating a successful influencer campaign 
Research & Trends
Influencer Marketing 101
3 steps to creating a successful influencer campaign
Instagram e Hootsuite: Guia de Início Rápido Como agendar, publicar e gerenciar posts do Instagram a partir do Hootsuite
Instagram e Hootsuite: Guia de Início Rápido
Como agendar, publicar e gerenciar posts do Instagram a partir do Hootsuite
10 Tips For Running Your First Campaign How to establish a compelling social marketing strategy to engage your audience online
Research & Trends
10 Tips For Running Your First Campaign
How to establish a compelling social marketing strategy to engage your audience online
Como a Spectrum Health trabalhou com a HIPAA enquanto ampliava as mídias sociais para seus mais de 23 mil funcionários 
Case Studies
Como a Spectrum Health trabalhou com a HIPAA enquanto ampliava as mídias sociais para seus mais de 23 mil funcionários
Transformando Ideias em Ações: Inteligência de mídias sociais .
Transformando Ideias em Ações: Inteligência de mídias sociais
.
Managing your Pending Posts Learn how to schedule, AutoSchedule, view, and edit your pending posts
Strategy & Tactics
Managing your Pending Posts
Learn how to schedule, AutoSchedule, view, and edit your pending posts
Organize seu Negócio usando as mídias sociais 5 etapas para desenvolver e implementar uma estratégia social em sua empresa
Strategy & Tactics
Organize seu Negócio usando as mídias sociais
5 etapas para desenvolver e implementar uma estratégia social em sua empresa
Oito Dicas de Negócios por Mídia Social A ideia de um negócio por mídia social é nova, por isso, as melhores práticas para as empresas usarem as mídias sociais ainda estão sendo estabelecidas. O padrão para a integração empresarial de mídias sociais ainda está para ser estabelecido.
Strategy & Tactics
Oito Dicas de Negócios por Mídia Social
A ideia de um negócio por mídia social é nova, por isso, as melhores práticas para as empresas usarem as mídias sociais ainda estão sendo estabelecidas. O padrão para a integração empresarial de mídias sociais ainda está para ser estabelecido.
A SIX automatiza as principais tarefas de cibersegurança para proteger-se ativamente contra ameaças em mídias sociais 
Case Studies
A SIX automatiza as principais tarefas de cibersegurança para proteger-se ativamente contra ameaças em mídias sociais
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How UNESCO used social media to raise awareness of crimes against journalists 
Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
How Sodexo Universities builds meaningful connections with students 
Case Studies
How Sodexo Universities builds meaningful connections with students
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500% 
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
Como a Georgia State University construiu uma comunidade global de embaixadores da marca 
Case Studies
Como a Georgia State University construiu uma comunidade global de embaixadores da marca
2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Research & Trends
2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
12 real business problems you can solve with social It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.
Strategy & Tactics
12 real business problems you can solve with social
It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.
How the University of Sydney Proves the Value of Social Media 
Case Studies
How the University of Sydney Proves the Value of Social Media
How One Social Media Campaign Increased TransLink’s Brand Sentiment 
Case Studies
How One Social Media Campaign Increased TransLink’s Brand Sentiment
50+ Free Canva Templates to Help You Beat Creative Block Create stunning content in seconds with access to dozens of free designs.
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
Create stunning content in seconds with access to dozens of free designs.
Como a Georgia State University construiu uma comunidade global de embaixadores da marca
Case Studies
Como a Georgia State University construiu uma comunidade global de embaixadores da marca
How Meliá became one of the most influential hotel chains on social media 
Case Studies
How Meliá became one of the most influential hotel chains on social media
Como a Antalis lidera seu setor nas mídias sociais com funcionários embaixadores 
Case Studies
Como a Antalis lidera seu setor nas mídias sociais com funcionários embaixadores
