Guía de promoción por parte de los empleados
La forma más rápida de aumentar tu alcance en redes sociales es pedirle a los empleados que compartan el contenido de tu organización en sus perfiles personales de Facebook, LinkedIn y Twitter.
Nuestro kit de herramientas de promoción por parte de los empleados te proporciona estadísticas y estrategias de respaldo que necesitas para conseguir la aceptación de ejecutivos y empleados.
También comparte ejemplos reales de empresas que han desarrollado programas de promoción internos eficaces y muestra cómo puedes hacer que esta táctica funcione para tu organización.
Tu kit de herramientas gratuito incluye:
Documentación técnica: El poder de la promoción por parte de los empleados
Descubre atractivas estadísticas de la Casa Blanca, Gallup, LinkedIn y más que demuestran los grandes resultados que la promoción por parte de los empleados puede aportar a tu organización.
Guía: Cómo conseguir que los empleados compartan (voluntariamente) tu contenido en las redes sociales
Utiliza esta guía para comprender las motivaciones y expectativas de los empleados para los programas de promoción. Incluye las tres razones principales por las que los empleados comparten contenido con sus compañeros.
Estudio de caso: Construyendo alcance de marca a través de la promoción por parte de los empleados
Descubre cómo AccorHotels duplicó su alcance con AccorHotels Social Desk.
Para obtener acceso instantáneo a tu kit de herramientas de promoción por parte de los empleados, simplemente completa el formulario en esta página.
* indica los campos obligatorios
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Cómo una empresa de cuidados renales consiguió un 42 % más de solicitudes de empleo en LinkedIn
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Toolkits
Negociación de salarios para profesionales del marketing en redes sociales
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Informe sobre la carrera profesional en redes sociales en el sector gubernamental de 2023
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Research & Trends
Informe sobre la carrera profesional en las redes sociales del sector financiero de 2023
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Case Studies
Colliers brilla ayudando a sus profesionales a destacar en las redes sociales
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Case Studies
Un grupo bancario privado se abre a las redes sociales
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Case Studies
Witness Change recurre a las redes sociales para cambiar la narrativa global sobre los refugiados
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Case Studies
Cómo una empresa de dulces con nueces pecanas de los años 30 destaca en TikTok
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Case Studies
U-Haul se traslada a Hootsuite y Brandwatch para marketing social y atención al cliente
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Strategy & Tactics
Five Steps to Social Advertising
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Case Studies
Cómo la interacción de la comunidad de Careem impulsa la superaplicación de Oriente Medio
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Case Studies
El ayuntamiento de Wood Buffalo se apoya en las redes sociales para impulsar la interacción con la comunidad
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Tendencias digitales: actualización del Q3 de 2022
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Strategy & Tactics
WhatsApp for Customer Care Whitepaper
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Case Studies
Cómo un cambio de imagen en las redes sociales ayudó a una pequeña empresa a impulsar un aumento del 108% en las ventas
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How Eurpac Increased its Social Media Followers by 47%
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Case Studies
Cómo el ayuntamiento de Greater Bendigo informa, educa e interactúa con sus electores en las redes sociales
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Case Studies
How SPIE Engineered a Better Social Media Strategy
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Strategy & Tactics
Entra en la venta en las redes sociales
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Strategy & Tactics
Por qué tu compañía de seguros necesita contar con WhatsApp en su estrategia
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Research & Trends
The Social Media Playbook for Small Business
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Toolkits
Content Creation Toolkit
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Strategy & Tactics
Linking Social and CRM
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Strategy & Tactics
Atención al cliente en las redes sociales
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Informe de tendencias de redes sociales 2021
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Strategy & Tactics
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Strategy & Tactics
Guía para Instituciones de Salud de Programas de Employee Advocacy
Research & Trends
Digital 2020: July Update
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Strategy & Tactics
Hoja de Ruta para la Venta en Redes Sociales de Servicios Financieros
Strategy & Tactics
Manual de Estrategia para Conexiones en Redes Sociales
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Strategy & Tactics
Manual de marketing de redes sociales de pago y orgánico
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Strategy & Tactics
Haz el cambio
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Tendencias en redes sociales en 2020
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Research & Trends
The state of digital in Q4 2019
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Research & Trends
Guía del programa de embajadores internos
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Toolkit de Tendencias en Redes Sociales en 2019
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Predicciones sobre redes sociales para el 2019
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Tendencias digitales para el 2019
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Tendencias digitales para el 2019 (LATAM)
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Reporte Social Campus 2019
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La Experiencia del Cliente en Redes Sociales
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Barómetro de redes sociales, 2018: Latam
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Kit de recursos del Barómetro Hootsuite
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Guía sobre estrategias en las redes sociales
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Tendencias en redes sociales para servicios financieros 2018
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Reporte de Tendencias en Redes Sociales para el Gobierno en el 2018
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Research & Trends
Digital in 2018: The Americas
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Altimeter: Más allá del ROI
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Toolkit de Tendencias en redes sociales para el 2018
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Research & Trends
Aprende a desmistificar el ROI en redes sociales este 2019
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Research & Trends
Desmitificando el ROI en redes sociales
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Toolkits
Guía de promoción por parte de los empleados
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Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
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Research & Trends
El ROI de tu actividad en las redes sociales
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Strategy & Tactics
Social Selling
![Smtrends Thumbnail Health Care](images/smtrends_thumbnail-healthcareae46.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11507_image%2Fefc62d1163d2f57baeca2df39000c7aa%2FSMTrends_Thumbnail-HealthCare.png&w=640&q=75)
Strategy & Tactics
Social Media Trends Report for Health Care
![Smtrends Thumbnail Finserv](images/smtrends_thumbnail-finservb250.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11504_image%2F7a14a4b5d8a357462855385d00f1010f%2FSMTrends_Thumbnail-Finserv.png&w=640&q=75)
Informe de Hootsuite sobre tendencias digitales en el sector financiero
![Header Generating Leads With Sm](images/header-generatingleadswithsmf086.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4365_image%2F1193fda4a3d40d4e8498a174b43068a9%2Fheader-GeneratingLeadsWithSM.jpg&w=640&q=75)
Generar oportunidades de ventas gracias a las redes sociales
![123](images/12302b0.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18867_image%2F7d9cb1fded4e3879b1da0b02d15fa4e1%2F123.jpg&w=640&q=75)
Tendencias en las redes sociales para el 2017—Guía para profesionales de marketing
![Getting To Know Your Audience](images/getting-to-know-your-audience8b28.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11761_image%2F8cd4c99a0e792884bee37fdd58eafee5%2Fgetting-to-know-your-audience.jpg&w=640&q=75)
Research & Trends
La importancia de conocer a tu audiencia en las redes sociales
![The Social Video Toolkit](images/the-social-video-toolkit797b.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5424_image%2Ffff3bfff452535d670f2c68e2c70fb1f%2Fthe-social-video-toolkit.jpg&w=640&q=75)
Toolkits
Cómo hacer videos para las redes sociales
![Social Video Strategy A Hootsuite Guide](images/social-video-strategy-a-hootsuite-guide8ba7.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
Una guía para la estrategia de video social
![Influencer Marketing 101](images/influencer-marketing-10183d4.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Intro al marketing de influencia
![Social Media Advertising](images/social-media-advertising380d.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Publicidad en las redes sociales
![Instagram And Hootsuite](images/instagram-and-hootsuiteae9e.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram y Hootsuite: Guía de inicio rápido
![6 Essential Steps For Creating A Social Media Strategy](images/6-essential-steps-for-creating-a-social-media-strategy7fef.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Guía sobre estrategias en las redes sociales
![Top 3 Social Media Resources](images/top-3-social-media-resources36b9.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5047_image%2Fb5d14039ad83f281ba8c2bf21e870795%2Ftop-3-social-media-resources.jpg&w=640&q=75)
Research & Trends
Los tres principales recursos sobre redes sociales
![10 Tips For Running Your First Campaign](images/10-tips-for-running-your-first-campaign8e73.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
![owly asset not found](images/spechealth371b0.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3VeXBeDD0gCFHica3zHshk%2Fc1694ffa32f9b904f02fecebedf59b03%2Fspechealth3.jpg&w=640&q=75)
Case Studies
Cómo Spectrum Health navegó por la HIPAA mientras ampliaba las redes sociales entre sus más de 23 000 empleados
![Turning Insight Into Action The Journey To Social Media Intelligence](images/turning-insight-into-action-the-journey-to-social-media-intelligenceaeaf.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4599_image%2Fc870e82dc549be9814ea22792dd3b0e4%2Fturning-insight-into-action-the-journey-to-social-media-intelligence.jpg&w=640&q=75)
Del Conocimiento a la Acción
![How To Manage Your Pending Posts](images/how-to-manage-your-pending-posts0a39.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![8 Tips For Social Business1](images/8-tips-for-social-business1c3f9.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 consejos para el desarrollo de empresa social
![owly asset not found](images/resource-fallback8e77.jpg?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](images/gsu_building4260.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
![owly asset not found](images/image__4_5c2d.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
Cómo Amway transformó su empresa social y aumentó los ingresos de la campaña en un 500 %
![Thmb Barometer Guide Fr](images/thmb-barometer-guide-frfe9a.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_91548_image%2F6adb7146d7f7f2c62327f8baf829b953%2Fthmb-barometer-guide-FR.png&w=640&q=75)
Barómetro de redes sociales, 2018: España
![owly asset not found](images/image__15_6a76.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
Cómo Sodexo Universities construye conexiones significativas con los estudiantes
![owly asset not found](images/six_mediacard0318.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5HeKlgAb3kO25TPo3DcXSg%2Fc31f6f13bbc8bfd52ca906bc8bd3dccd%2Fsix_mediacard.jpeg&w=640&q=75)
Case Studies
SIX automatiza las tareas clave de ciberseguridad para protegerse activamente contra las amenazas de las redes sociales
![owly asset not found](images/unesco_siege_-__c__ignacio_marin-2496__1_5e25.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1JZ781nmudu8bUQnA8y66f%2Fe4a15cda9947fa281984289fa6699de0%2FUNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg&w=640&q=75)
Case Studies
Cómo la UNESCO utilizó las redes sociales para crear conciencia sobre los crímenes contra periodistas
![owly asset not found](images/cs_ochsner_resourcecard_451x28613c6.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=640&q=75)
Case Studies
Cómo Ochsner Health llega a nuevas audiencias en redes sociales y duplica sus interacciones
![owly asset not found](images/_dsc9397brainstorecaa3.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7jZji7iDrAviKkIfsIVE4Y%2Fabc081728652ece33189be9a7089b0c8%2F_DSC9397Brainstore.JPG&w=640&q=75)
Case Studies
Cómo Antalis lidera su sector en las redes sociales con los empleados embajadores
![Top Performers](images/top-performers46de.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_26904_image%2Fed3cdb81d40c7ea364921a4e0d25a5f6%2FTop-Performers.png&w=640&q=75)
Cómo generar seguidores en las redes sociales
![owly asset not found](images/23-cs-meliahotels1-web-resource-image-card-451x2862b28.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
Cómo Meliá se convirtió en una de las cadenas hoteleras más influyentes en redes sociales
![owly asset not found](images/gsu_building4260.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
![A preview card of a design mockup using Canva](images/web-preview-contentgtm-450x2801e75.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
![owly asset not found](images/translinkf0ef.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
Cómo una campaña de redes sociales aumentó el sentimiento de marca de TransLink
![owly asset not found](images/image__11_1a41.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
Cómo la Universidad de Sídney demuestra el valor de las redes sociales
![decorativo](images/gtm_moment___promotional_production___web___roi_page___design_553x296_1b114.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics