Tendencias digitales para el 2019
¿Qué nos depara el 2019? El ámbito digital cambia más rápido que la velocidad de un rayo. Es por este motivo que cada año lanzamos un informe sobre tendencias digitales para que retoques, así, tu estrategia de redes sociales. Descubre cuáles son las tendencias de este año y obtén las herramientas necesarias para ponerlas en práctica.
Lo que aprenderás
- Las 5 tendencias que hemos descubierto para este 2019. Estas las hemos obtenido con la información recopilada en la cuesta que realizamos a más de 3000 clientes, diferentes entrevistas con experto en la industria y un estudio de mercado detallado.
- Ejemplos de empresas en cada tendencia. Examina las estrategias de las empresas que ya están poniendo en práctica las tendencias que hemos predicho.
- Consejos para poner en práctica estas tendencias en tu empresa. Nuestro equipo de expertos en redes sociales te facilitan consejos y sugerencias para que empieces a aprovechar estas tendencias durante el 2019.
* indica los campos obligatorios
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Case Studies
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Toolkits
Content Creation Toolkit
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Strategy & Tactics
Linking Social and CRM
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Strategy & Tactics
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Strategy & Tactics
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Strategy & Tactics
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Manual de Estrategia para Conexiones en Redes Sociales
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Strategy & Tactics
Manual de marketing de redes sociales de pago y orgánico
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Strategy & Tactics
Haz el cambio
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Research & Trends
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Guía del programa de embajadores internos
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Toolkit de Tendencias en Redes Sociales en 2019
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Predicciones sobre redes sociales para el 2019
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Tendencias digitales para el 2019
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Tendencias digitales para el 2019 (LATAM)
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Reporte Social Campus 2019
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La Experiencia del Cliente en Redes Sociales
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Barómetro de redes sociales, 2018: Latam
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Kit de recursos del Barómetro Hootsuite
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Guía sobre estrategias en las redes sociales
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Reporte de Tendencias en Redes Sociales para el Gobierno en el 2018
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Research & Trends
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Altimeter: Más allá del ROI
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Toolkit de Tendencias en redes sociales para el 2018
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Research & Trends
Aprende a desmistificar el ROI en redes sociales este 2019
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Research & Trends
Desmitificando el ROI en redes sociales
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Toolkits
Guía de promoción por parte de los empleados
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Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
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Research & Trends
El ROI de tu actividad en las redes sociales
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Strategy & Tactics
Social Selling
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Strategy & Tactics
Social Media Trends Report for Health Care
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Informe de Hootsuite sobre tendencias digitales en el sector financiero
![Header Generating Leads With Sm](images/header-generatingleadswithsmf086.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4365_image%2F1193fda4a3d40d4e8498a174b43068a9%2Fheader-GeneratingLeadsWithSM.jpg&w=640&q=75)
Generar oportunidades de ventas gracias a las redes sociales
![123](images/12302b0.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18867_image%2F7d9cb1fded4e3879b1da0b02d15fa4e1%2F123.jpg&w=640&q=75)
Tendencias en las redes sociales para el 2017—Guía para profesionales de marketing
![Getting To Know Your Audience](images/getting-to-know-your-audience8b28.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11761_image%2F8cd4c99a0e792884bee37fdd58eafee5%2Fgetting-to-know-your-audience.jpg&w=640&q=75)
Research & Trends
La importancia de conocer a tu audiencia en las redes sociales
![The Social Video Toolkit](images/the-social-video-toolkit797b.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5424_image%2Ffff3bfff452535d670f2c68e2c70fb1f%2Fthe-social-video-toolkit.jpg&w=640&q=75)
Toolkits
Cómo hacer videos para las redes sociales
![Social Video Strategy A Hootsuite Guide](images/social-video-strategy-a-hootsuite-guide8ba7.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
Una guía para la estrategia de video social
![Influencer Marketing 101](images/influencer-marketing-10183d4.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Intro al marketing de influencia
![Social Media Advertising](images/social-media-advertising380d.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Publicidad en las redes sociales
![Instagram And Hootsuite](images/instagram-and-hootsuiteae9e.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram y Hootsuite: Guía de inicio rápido
![6 Essential Steps For Creating A Social Media Strategy](images/6-essential-steps-for-creating-a-social-media-strategy7fef.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Guía sobre estrategias en las redes sociales
![Top 3 Social Media Resources](images/top-3-social-media-resources36b9.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5047_image%2Fb5d14039ad83f281ba8c2bf21e870795%2Ftop-3-social-media-resources.jpg&w=640&q=75)
Research & Trends
Los tres principales recursos sobre redes sociales
![10 Tips For Running Your First Campaign](images/10-tips-for-running-your-first-campaign8e73.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
![owly asset not found](images/spechealth371b0.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3VeXBeDD0gCFHica3zHshk%2Fc1694ffa32f9b904f02fecebedf59b03%2Fspechealth3.jpg&w=640&q=75)
Case Studies
Cómo Spectrum Health navegó por la HIPAA mientras ampliaba las redes sociales entre sus más de 23 000 empleados
![Turning Insight Into Action The Journey To Social Media Intelligence](images/turning-insight-into-action-the-journey-to-social-media-intelligenceaeaf.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4599_image%2Fc870e82dc549be9814ea22792dd3b0e4%2Fturning-insight-into-action-the-journey-to-social-media-intelligence.jpg&w=640&q=75)
Del Conocimiento a la Acción
![How To Manage Your Pending Posts](images/how-to-manage-your-pending-posts0a39.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![8 Tips For Social Business1](images/8-tips-for-social-business1c3f9.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 consejos para el desarrollo de empresa social
![owly asset not found](images/resource-fallback8e77.jpg?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](images/gsu_building4260.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
![owly asset not found](images/image__4_5c2d.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
Cómo Amway transformó su empresa social y aumentó los ingresos de la campaña en un 500 %
![Thmb Barometer Guide Fr](images/thmb-barometer-guide-frfe9a.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_91548_image%2F6adb7146d7f7f2c62327f8baf829b953%2Fthmb-barometer-guide-FR.png&w=640&q=75)
Barómetro de redes sociales, 2018: España
![owly asset not found](images/image__15_6a76.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
Cómo Sodexo Universities construye conexiones significativas con los estudiantes
![owly asset not found](images/six_mediacard0318.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5HeKlgAb3kO25TPo3DcXSg%2Fc31f6f13bbc8bfd52ca906bc8bd3dccd%2Fsix_mediacard.jpeg&w=640&q=75)
Case Studies
SIX automatiza las tareas clave de ciberseguridad para protegerse activamente contra las amenazas de las redes sociales
![owly asset not found](images/unesco_siege_-__c__ignacio_marin-2496__1_5e25.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1JZ781nmudu8bUQnA8y66f%2Fe4a15cda9947fa281984289fa6699de0%2FUNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg&w=640&q=75)
Case Studies
Cómo la UNESCO utilizó las redes sociales para crear conciencia sobre los crímenes contra periodistas
![owly asset not found](images/cs_ochsner_resourcecard_451x28613c6.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=640&q=75)
Case Studies
Cómo Ochsner Health llega a nuevas audiencias en redes sociales y duplica sus interacciones
![owly asset not found](images/_dsc9397brainstorecaa3.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7jZji7iDrAviKkIfsIVE4Y%2Fabc081728652ece33189be9a7089b0c8%2F_DSC9397Brainstore.JPG&w=640&q=75)
Case Studies
Cómo Antalis lidera su sector en las redes sociales con los empleados embajadores
![Top Performers](images/top-performers46de.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_26904_image%2Fed3cdb81d40c7ea364921a4e0d25a5f6%2FTop-Performers.png&w=640&q=75)
Cómo generar seguidores en las redes sociales
![owly asset not found](images/23-cs-meliahotels1-web-resource-image-card-451x2862b28.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
Cómo Meliá se convirtió en una de las cadenas hoteleras más influyentes en redes sociales
![owly asset not found](images/gsu_building4260.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
Cómo la Universidad Estatal de Georgia creó una comunidad global de promotores de marca
![A preview card of a design mockup using Canva](images/web-preview-contentgtm-450x2801e75.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
![owly asset not found](images/translinkf0ef.jpg?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
Cómo una campaña de redes sociales aumentó el sentimiento de marca de TransLink
![owly asset not found](images/image__11_1a41.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
Cómo la Universidad de Sídney demuestra el valor de las redes sociales
![decorativo](images/gtm_moment___promotional_production___web___roi_page___design_553x296_1b114.png?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics